JOEY
JOEY reimagines babywearing, combining the softness of a baby wrap with the structure of an ergonomic carrier, minus the bulk.
Thoughtfully designed by Australian parents, it fits like a second skin, adjusts in seconds, and brings comfort and connection to every hands-free moment. Enjoy everything you need in one beautifully simple, surprisingly affordable carrier.
- Grows with them from newborn (3.2kg) up to 3 years (15kg).
- Ergonomic design for healthy hips and spine, endorsed by the Australian Babywearing Association.
- Unique body-hugging fit you'll barely know you're wearing.
- Machine washable and easy to clean.
- Compress into the built-in carry bag for ultra-compact storage/transport.
- Removable pocket, UPF50+ sunshade and organic cotton teething bib included.
- JOEY baby carrier
- Built-in carry bag
- BONUS: Removable storage pouch
- BONUS: Removable, washable organic cotton bib
- BONUS: UPF 50 sunshade
All in stock orders are dispatched within 1-2 business days. We deliver via Australia Post, VTFE and Direct Freight Express. We expect orders to be delivered in 1-9 business days to most areas of Australia.
After your order has been dispatched from our warehouse you will be sent a tracking number via email so you can track its progress.
Shipping rates will be calculated at checkout.
We know how important it is to pick the right products for your unique family. That's why we allow for free, 9-month returns granted the product is in its original condition, with all packaging intact.
To lodge a return simply contact us and we'll send you a pre-paid shipping label to return your pram. Once we receive it, we'll process a refund for the cost of your order to your original payment method. MORE INFO.
Babywearing offers incredible bonding, developmental, and practical benefits—but like all baby products, safety comes first. That’s why JOEY has been carefully engineered to reduce the risks associated with babywearing, including suffocation from incorrect positioning.
JOEY promotes safe, ergonomic alignment from day one, keeping your baby’s airways clear and body properly supported at all times. Full safety guidelines and best practices are provided post-purchase to give you total peace of mind.
- Certified compliance with the highest global standard: ASTM F2236 – 16a
- Endorsed by the Australian Baby Wearing Association
- Endorsed by the Infant and Nursery Products Association of Australia (INPAA)
For low birthweight babies and children with medical conditions, seek advice from a health professional before using the product.
Experience all-day comfort with our lightweight, body-hugging carrier that you’ll never want to take off.
newborn safe
Tailored support from day one
Crafted to maximise support for those first tiny moments, JOEY is designed for newborns from 3.2kg without the need for bulky inserts or tricky adjustments. Its super-snug design promotes safe positioning and open airways in those cruicial early months, while adjustable leg support fosters healthy hips as they grow.
Grows with your baby
one carrier, every stage
From newborn to 3 years (15kg), JOEY adjusts to suit every stage - offering inward and outward carry positions with adjustments to support their changing size, comfort and curiosity. No complex strap changes, confusing or un-safe configurations—it's everything you need and nothing you don’t.
Everything included
nothing extra to buy
JOEY folds into its own built-in carry bag and comes with all the accessories you'll need: a removable storage pocket, detachable UPF 50+ sunshade, and a washable, organic cotton bib—no hidden extras, no added fuss.
All-Day Comfort
ergonomic support for you both
JOEY's lightweight design allows your bodies to mould together in a natural carrying position, providing unmatched, all-day comfort. Crossover shoulder straps ensure balanced weight distribution and reduce strain on your back, while the perfect amount of padding offers soft, supportive comfort without added bulk.
With pressure relieving lumbar support, it's comfort you'll never want to take off.
Effortless Adjustability
Fits Every Body Type
Intuitive front-accessible straps allow for easy, solo adjustments, without awkward reaching or the need for super-human flexibility! Providing a perfect fit for almost all sizes and heights, JOEY offers a quick, fuss-free setup perfect for busy, on-the-go parents.
designed for all climates
ventillation & UV protection
The built-in mesh panel is designed to keep you and your little one cool and comfortable by enhancing airflow to ensure heat and moisture dissipate quickly. For added protection attach the UPF50+ shade to protect their delicate skin from harmful rays.
Hip Healthy
Ergonomic Design for Optimal Development
Designed for optimal hip and spine development, JOEY's ergonomic design ensures your baby’s natural positioning is always supported. Endorsed by the Australian Babywearing Association, INPAA and compliant with ASTM safety standards.
natural organic cotton
gentle on delicate skin
The JOEY Baby Carrier is made with soft, breathable, high-quality materials. Areas closest to your baby’s skin—like the head support, leg panels, and teething bib—are made from natural organic cotton to reduce irritation and protect sensitive skin.
Loved by parents
5-star rated
JOEY has earned a 5-star rating from Bounty Parents, with a perfect 100% approval rating.
engineered to be easy
smarter design features
JOEY has been designed and engineered to simplify life with a baby, ensuring that each feature contributes to a more convenient and comforting experience for both parent and baby.
